Gå videre til hovedindholdet

How To Avoid Mistakes In Your Marketing Efforts

We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us.

1. Not putting your phone number on your home page

It appears from surveys conducted that as much as more than 60% of small businesses are missing out on a massive opportunity by not including their business phone number on on their website header, footer or home page.
Another addition that needs to be added to this is that it is even more important that these not be included in an image, graphic or banner but be pure text.
This is because in our new smartphone age, tablets and phones and even some browsers can detect phone number formats and turn these into click to dial buttons, however if this is put in a graphic this cannot be read by a smartphone and therefore adds another step to the user contacting you.
If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.

2. Not setting up your Social Media Profiles

There seems to be a massive amount of social media sites these days and trying to work out which ones are important and worth setting up is hard to know.
In fact, it seems every day there is a new one being suggested to us to use and it is hard to keep on top of all of this. When push comes to shove you don’t need to be on all social media profiles all the time but you should at least be setting up your profiles, including your address, phone numbers, website URLs and any other information that you’d like the people to know.
This saves you down the line when if you decide to list on Twitter for example you don’t have to try and get your name off of a competitor for a high price or trying to stop a fan/enemy of your brand who is putting out a bad image of you under your name.
In fact this can be done quickly and efficiently using tools like KnowEm which registers all your profiles in minutes.
If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.
With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. Today we look at our second point.

3. Keeping an Eye on your Business Name

Unfortunately keeping track of your business name online is not as simple as looking at comments on your website blog or Facebook page, people will talk about you, your products, your employees etc. anywhere that this is possible on the web.
This could be on competitors sites, sites related to yours, friends Facebook pages etc. In fact anywhere where there is an input box that lets someone type, they are likely to use it!
Unfortunately again you can’t spend all day monitoring the web, continuously searching your business name but there is a very useful tool called Trackur which can do this for you.
Trackur and similar tools will look through Facebook, Twitter, Pinterest, forums, blogs, messages boards etc. and look for whichever keyword or keyword phrase you give it and send you daily reports on its findings.
If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.
We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.
With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. Today we look at our fourth point.

4. Not putting your email contact on your homepage

This is a bit similar to our first point about not having a phone number listed on your header, footer or at least home page.
There is nothing more frustrating when trying to find contact details on a site when it is not obvious. In fact instead of making customers hunt around your whole site looking for these contact forms or pages just give them the email address straight away in your header, footer or home page at least so that it is easily attainable.
People want speed these days, everything has to be done quickly so providing an email address that can be clicked on or that goes through to your contact form is a great way to give your users easy access to your contact details.
If you would like any help with your online marketing then why not get in contact with us here at Network Intellect.

Kommentarer

Populære indlæg fra denne blog

marketing og markedsføring på nettet

Vi er en virksomhed med kompetente folk med erfaring og viden om forskellige discipliner inden for marketing og markedsføring på nettet. Vores firma navn udtrykker, hvad der er vores primære fokus er, nemlig, markedsføring i søgemaskiner.

SEM står for Search Engine Marketing og vi kommer til at blive en bidragyder til dine markedsføringskroner generere flere indtægter (ROI), og det vil vi demonstrere for dig. Valget af den rigtige kanal på internettet er vigtig. Vi skal hjælpe dig med, samt til at sikre, at din markedsføring på internettet arbejder sammen med din øvrige markedsføring.

Du kan endda, med de enkle trin til at komme i gang med markedsføring i søgemaskiner. Men som i de fleste andre områder, kan resultatet blive langt bedre, hvis du bruger de professionelle. Vi tør sige, at vi er professionelle i området og kan hjælpe dig med at oprette, drive og overvåge din markedsføring på internettet. Gennem målinger dokumentere for dig, at du får relevante besøgende, hurtig ROI og øge…

Søgemaskineoptimering er en videnskab indenfor online markedsføring

Søgemaskineoptimering Søgemaskineoptimering er en moderne tidsalder internet markedsføring videnskab, historie succes for flere internetportaler for bred vifte af online-forretning. Men det egentlige spørgsmål: “Hvad er en endelig afgørelse marketing søgemaskineoptimering?” Det er et spørgsmål, der popper op i hovedet på hver eneste virksomhed ejer over hele kloden.

Før søgemaskineoptimering marketing, vil jeg tage dig gennem forskellige former for markedsføring almindelig i markedet. Markedsføring Offline – Tag som et eksempel pizza levering butik, hvor hver én markedsføringstilladelse, der skal gøres offline, og i dette tilfælde vil de blive rettet aviser, billboards, på tværs af vejen, populære radio-og tv til at fremme deres nye pizza produkt.
Marketing online og offline – Antag, at du er nødt til at rejse, websted og ønsker at bringe klienter. I dette tilfælde kan du vælge både online såvel som offline markedsføring kanal er nævnt i det foregående eksempel.
Marketing  Nogle virks…

Sådan laver du Online Markedsføring – SEO

Følg med i videoen, så bliver du verdensmester til at lave SEO. Åben et ekstra vindue ved siden af mens du ser videoen, så kan du taste og se fremgangsmåden i Social Markedsføring – SEO. Ambitiøs SEO begynder med et godt analytisk forarbejde, og det kræver at du åbner et excelark på et tidspunkt. Online Markedsføring – SEO skal nemlig konvertere kliks til det mål, du definerer. Jeg har lavet en tutorial video, så skriv din kommentar om indlægget, eller om et emner, du kan vil have vide mere om.