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Search Engine Optimisation

Search Engine Optimisation

Network Intellect offer a non intrusive SEO solution to clients, unlike many SEO companies we educate our clients on SEO giving you the tools to use the knowledge on future websites. This also allows our clients to have full control of their website and do not need to let an outside party into the back end of their website.


Our SEO consultation includes the following:

  • Analysis of the website, including code and copy, accessibility, traffic rankings, site structure, internal linking structure and more.
  • Recommendation reports based on the analysis carried out.
  • Implementation reports showing step by step guides to how and where to implement the recommendations.
  • Quality Assurance, ensuring all recommendations have been carried out and implemented correctly.
  • Hands on assistance with an SEO team member who can be contacted if you have any queries or need assistance in implementing the recommendations
  • Quarterly reports showing the improvements the recommendations have had to the website.
Want a fresh, functional, and mobile-ready website that will help you reach all of your online marketing goals? We can help with that. Turn your website into a machine that works for you, not against you.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

About Neil Patel He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Learn more

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.

Words are interpreted differently. Someone searching for “comforter” in the US will be displayed blankets for their bed, whereas someone in the UK might see pacifiers, because that’s what the term means there.

Say goodbye to Google: 14 alternative search engines Say goodbye to Google with these 14 alternative search engines, covering everything from information, images, videos, facts and stats. Oh and Gifs.

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines. In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.

But hey, if technical tweaking is your thing – more power to you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.

Moving from a non-secure connection to HTTPS or SSL is a bit of work, but worth your time. If you’re starting out with a new domain, consider purchasing it as an option from your domain registrar or web hosting service.

The third and last part of on-page SEO, that I’ll cover, is site architecture. While this part gets super-techy, super fast, there are a few simple things everyone can and should take care of, to improve SEO rankings.

“Our site isn’t generating enough traffic, leads, and sales.” There could be several reasons why your website isn't generating enough traffic, leads and sales. Some of the more likely causes are: Poorly designed website Your website isn't optimized for the right keywords Your website isn't clear on what you offer or how you can help your visitors Your website isn't mobile-friendly You don't know how to use social media effectively You aren't sure of the most effective ways to generate traffic Check out our services page and click through the services we offer. If you're ready to see exactly how we might be able to help you, request a proposal and we'll let you know.

There could be several reasons why your website isn't generating enough traffic, leads and sales. Some of the more likely causes are: Poorly designed website Your website isn't optimized for the right keywords Your website isn't clear on what you offer or how you can help your visitors Your website isn't mobile-friendly You don't know how to use social media effectively You aren't sure of the most effective ways to generate traffic Check out our services page and click through the services we offer. If you're ready to see exactly how we might be able to help you, request a proposal and we'll let you know.

Schema is also the preferred method of markup by most search engines including Google, and it’s fairly straightforward to use. For more information, check out our handy guide to Schema.

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

But adding links by hand is slow, tedious and downright annoying. With the internal linking feature in Yoast SEO Premium, that’s a thing of the past.

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM), is practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to PageRank visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public, which now shows a shift in their focus towards "usefulness" and mobile search.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.

Increasingly Google is serving results to users based on their location. This is particularly important to businesses out there in the real world who ned to catch a searcher’s attention just at the right moment, i.e. while walking down the street, on their mobile and looking for somewhere to eat.

Wait! We get that you’re thrilled to get started, but hear us out… Why not make sure you get the most out of it? Get weekly tips on how to optimize your website's SEO, usability and conversion. Be the first to know about new features and other cool (free) plugins. Get our free 50-page SEO guide right away to help you become an SEO genius. Email Yes, give me your SEO tips

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Pro tip:  You can save a lot of on-page SEO by using a tool.  For example, if your blog is a WordPress site, Yoast SEO will help you with many of the important on-page elements we just discussed.

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is.

"We need help managing our social media accounts." 74% of all Internet users are on at least one social network. Social media sites are where people are giving the majority of their attention online. You know this. That's why you're wanting to use social media more effectively. We can help you with that :) Check out our social media services page to find out how we might be able to help you the best. Or, if you're ready for a social media proposal, simply fill out this form.

There's a good chance we can help. We have grown hundreds of businesses of all sizes using our expertise, unique methods, and tools. To find out how we can help you hit your goals: Read our case studies and client success stories. Visit our “Services” page to see how we might be able to help your business. Get in touch for a free, friendly discussion with one of our marketing consultants.

Yep, Yoast Premium makes it really easy to seduce search engines. In the free version, you can only set 1 focus keyword. That means you’ll have to choose between keywords.

Website owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."

Out of all on-page SEO factors, this is the one you should spend the most time learning. You don’t even need to buy a book, Backlinko’s definitive guide to keyword research will do.

While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.

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