|Social Media Optimisation|
Social Media has become a very important part of search marketing. Not only can it help increase the websites ranking within the search engine results page but it can also increase the companies brand and awareness.
Social Media involves activities geared towards influencing media, communities and audiences that exist solely on the Internet. These include Facebook, Bebo, Myspace, Twitter and many more.
Network Intellect offer a Social Media Service aimed at increasing the websites link popularity and ranking within the search engines, this includes:
• Social Brief Creation (we help you find out what it is you need)
• Digital focus groups (real time connection with global niches).
• Seeding strategies (Buzz creation).
• Viral activity: video scripting and quality in-house production.
• Widgets, Facebook, MySpace, Bebo and other social network applications.
• Branded channels on YouTube, Facebook fan pages etc
• Social Media Press Releases
We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. 1. Not putting your phone number on your home page It appears from surveys conducted that as much as more than 60% of small businesses are missing out on a massive opportunity by not including their business phone number on on their website header, footer or home page. Another addition that needs to be added to this is that it is even more important that these not be included in an image, graphic or banner but be pure text. This is because in our new smartphone age, tablets and phones and even some browsers can detect phone number formats and turn these into click to dial buttons, however if this is put in a graphic this cannot be read by a smartphone and therefore adds another step…