We all know the world of digital marketing is constantly changing and the lines are becoming more and more unclear between search, social, local and mobile marketing.With this in mind we are going to look at six things in this series that need to be avoided regardless of all the changes going on around us. 1. Not putting your phone number on your home page It appears from surveys conducted that as much as more than 60% of small businesses are missing out on a massive opportunity by not including their business phone number on on their website header, footer or home page. Another addition that needs to be added to this is that it is even more important that these not be included in an image, graphic or banner but be pure text. This is because in our new smartphone age, tablets and phones and even some browsers can detect phone number formats and turn these into click to dial buttons, however if this is put in a graphic this cannot be read by a smartphone and therefore adds an...